Attracting tourists to Iceland all year round - the Share the Secret marketing campaign

Jennifer Asmundsson was the lucky traveller who received a dream …

Jennifer Asmundsson was the lucky traveller who received a dream trip from Inspired by Iceland. Still/ Inspired by Iceland

Anna Margrét Björnsson

Inspired by Iceland has launched another Share the Secret marketing campaign, with the one last year winning a Skiftie award. In the video, 100 thousand Iceland fans planned a dream trip for one traveller chosen from 4500 applicants. The lucky traveller was Jennfer Asmundsson, a chef from the US who traces her origins back to Iceland. "My grandfather moved to the States when he was young and he told me lots of stories about Icealnd when I was a kid," she explains," and added that the trip was an incredible opportunity. 

The new video, which charters Jennifer's adventures in Iceland has had over 300 thousand views on youtube.   The aim of the Share the Secret marketing campaign is to attract tourists to Iceland all year round - not just during the brighter and warmer summer months. 

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